Worldwide Asset eXchange (WAX): The brainchild of Malcolm CasSelle
Introducing World Asset eXchange (WAX) is the best thing that has happened to gamers recently. Video gamers can now get to connect with millions of other online game lovers and make transactions through the decentralized system established by WAX. The created platform is a place where individuals are connected all over the globe and are able to acquire tokens from WAX which they can use to buy in-game items at lower costs in an online secure environment. Despite the lowered costs, tokenization enables players owning virtual assets to maximize their profit margins through centralized exchanges.
The virtual stores created by WAX give users a real-time access to in-game items by offering massive liquidity, best prices, and fast payouts. Operating as other e-commerce platforms, this digital platform thrives in cryptocurrencies. WAX allows buyers and sellers to acquire tokens using blockchain’s etherium that are made secure through a process fractionalization of items.
The success of the establishment of WAX is attributed to Malcolm CasSelle who is currently the president of the firm. CasSelle, who is also the CIO of OPSkins, is redefining the online marketplace of gaming. Having previously headed Tronc, (initially Tribune Publishing) Malcolm CasSelle has shown his abilities to cause rapid development properties that leverage on digital assets.
Malcolm CasSelle’s experience in the discovery, display, and measurement of social signaling content in Timeline Labs has given him an advantage in designing customized products for the gaming community through WAX. In addition, Malcolm CasSelle has gathered managerial skills in digital media, having been SVP and GM of SeaChange after the company acquired Timeline Labs.
Having studied Computer Science at MIT and Stanford University, Malcolm CasSelle has managed to innovatively use cryptocurrency to create a secure online market through fractionalizing items. In addition to his academics, Malcolm CasSelle has led various startups in the digital industry. Some of the digital companies include Mediapass, Xfire, and the joint venture of Groupon with Tencent. Also, CasSelle has immensely contributed to the exponential growth of companies such as PCCW.
The international entrepreneur has made investments in Zynga, Facebook, and large data and blockchain verticals. Malcolm CasSelle speaks both Mandarin and Japanese.