Nicolas Krafft Taking L’Oreal Paris to New, Global Platform

L’Oreal Paris fashion company held its second annual fashion and beauty pageant on a floating venue on River Seine in Paris. The event provided the company with an opportunity to showcase its latest collection and its continued dedication to make fashion more accessible to the public.

The show was majorly staged to appreciate diversity in women’s fashion and beauty. It featured a unique 60-meter, floating runway on River Seine at the center of the city. Most apparel designs had a tinge of creativity that resonated with the French capital. Some of the top fashion models that took center stage for L’Oreal Paris included Louise Bourgoin, Eva Longoria, and Elle Fanning. Other celebrities included silver screen stars like Jamie Lannister (Nikolaj Coster Waldau).

The event, dubbed Le Defile L’Oreal Paris, was a chance for the fashion bigwig to present its newest line of design apparels and to make beauty available to every person. L’Oreal Paris’ globally acclaimed make-up artist, Val Garland, and hairstylist, Stephane Lancien, partnered to showcase about 70 different beauty and makeup styles for a special occasion.

Even the public had a glimpse of the occasion since the big screens at the venue showed the proceedings. Drones hovered the air, capturing every moment of the event that was broadcast in more than 30 nations.

About Nicolas Krafft

Nicolas Krafft is the current General Manager of Pulp Riot International at L’Oreal. Since joining L’Oreal, he has served in five different positions. Before assuming management at Pulp Riot, he had served as the Vice President of the Global Business Development division until December 2018.

Before then, he served in senior positions between 2002 to 2013 including Marketing Director Kerastase, Marketing Director in charge of Asia, General Manager as well as the Deputy General Manager (Eastern Europe).

In 1990, Nicolas Krafft joined the University of St. Gallen where he studied Business Management until 1995. In 2006, he joined INSEAD Business School for the World where he studied Corporate General Management Program. He also maintains a robust social media presence on Twitter where he connects with L’Oreal fans and updates the company’s new achievements.

Tags :
Categories : Fashion Business