Fabletics Taking Fashion E-Commerce To A Whole New Level
Fabletics, a state of the art activewear online enterprise was realized by the co-CEOs of JustFab Inc. In 2013, Don Ressler and Adam Goldenberg with the help of Kate Hudson came together and launched the fantastic marketplace. The idea behind Fabletics was to create a social platform where shopping would be fun and engaging. This was also a perfect way to gather data about the customer’s unique needs. The data collected is essential in helping the firm to zero into the precise detail of each client. This is an approach which has revolutionized the quality of services provided by this active wear market.
Fabletics is making it big in the e-commerce fashion market regardless of the challenges facing the market currently. In just span mere of three years, Fabletics is growing a 250 million dollar business. The approach that has been deployed by the company is what sets the business apart from the competition. Considering that it is widespread in Canada, US, Germany and the United Kingdom, this company is doing pretty well in satisfying the diverse needs of the customers. The company has acknowledged the difference in cultures across their target market and his dynamism of their client’s needs. Fabletics have revolutionized online fashion marketing by making quality products easy to access and unique to the culture and the people in their diverse market.
Fabletics has adopted a strategy like Apple and Warby Parker’s, and this has paid off quite remarkably. This year Fabletics will be opening more physical stores on wikipedia.org. This will be an addition to a sixteen currently operating in places like Florida, Illinois, Hawaii and their recently opened headquarters in El Segundo, California. In the modern market, it takes more than just pricing and product quality to remain relevant, make profits and expand your enterprise.
One of the co-founders and President of Fabletics, Kate Hudson, will be attending the final Code Commerce annual event. She will be accompanied by the company’s CEO Adam Goldenberg who is also a co-founder of Fabletic’s parent company. This is going to prove that Fabletics is not just a fashion brand but also a power tech house.
Fabletics is very successful and may be headed for an IPO. This year the company expects to do more than 650 million dollars in combined sales with its affiliate companies like FabKids, ShoeDazzle, and JustFab.