EOS Leads the Trail in Lip Balms
When it comes to lip balm, EOS lip balm has led the way since Sanjiv Mehra co-founded the brand. It started so simply. It was pure and creative from the start. The creativity came about naturally. It was based on research in the market of personal care products. Lip balms had been fairly straightforward before. EOS changed all of that. It created a new trail for others to follow.
The way that Mehra set out to accomplish this was simple. First, EOS needed to be a brand that people saw as different from all the other brands that came before. What this meant was that some research needed to be completed to find that perfect edge which had been missing before. That edge was within grasp, and grasps it, was something Mehra did very well.
He began by creating some distinct flavors that were aimed at luring buyers in over, and again. His efforts paid off. Buyers were hooked for good. Some of the flavors were mint, mixed with vanilla. Vanilla is an actual flavor that is well known to attract an addictive response.
After that, celebrities like Miley Cyrus and Taylor Swift were brought in to show off the product. That made the product even more desirable. Suddenly, it was everywhere. As celebrities were using the product in movies and videos, the advertising campaign in commercials began. Walgreens buyers saw what that colorful ball was, and they suddenly had an urge. They had to have it. This is the genius behind EOS. It was and is, one of the best lip balm brands to date. It continues even still, to grow in both popularity and variety. Some collectibles on eBay are selling for upwards of $75 for rare collection items. Now that is what success is all about.
For more information, visit evolutionofsmooth.com.