A Look At Lori Senecal’s Illustrative Career
Lori Senecal has achieved much success in her career. The Global CEO of Crispin Porter & Bogusky says that her success is a direct result of her early life. She comes from a family of highly talented girls. When Lori Senecal became tired of living in their shadows, she decided to curve her own path to success. The achievements made by her sisters have always motivated Lori to continue working hard in her career.
Lori’s journey towards success was full of ups and downs. She celebrated her successes and refused to allow failure to demoralize or bring her down. When she joined the job market as a graduate in sales and marketing, she was optimistic of succeeding in the competitive industry. Over the years, she has been able to transform everything that she touches into success.
Lori is a shrewd entrepreneur. In 2003, she conceived and founded the TAG Ideation, a marketing unit made up of young adults. This unit sharpened her business ideologies and skills. To this end, she has been able to handle any marketing challenges in her way. Since 2003, she has worked with different international brands, including Xbox, Nestle, Staples, InBev, Molson, and Sprint. She has also worked as the global accountant director at Coca Cola. Lori was also the chief marketing officer for DDB Worldwide Communications Group Inc. Check out Adweek to know more.
According to Salary, Lori’s success at TAG Ideation also saw McCann Erickson Worldwide appoint her to serve as the co-managing director of TAG in New York. Later, she rose to become McCann Worldgroup’s executive president and accountant management director. In 2009, the executive joined Kirshenbaum Bond and Partners as the CEO and partner. She also served as MDC Partners’ director and CEO between 2014 and 2015. Presently, she is the Global CEO of Crispin Porter & Bogusky, a multinational marketing agency. For more details visit Crunchbase.
Over the years, different organizations have recognized the visionary leader’s achievements. In 2013, she won the Quantum Leap Award for her leadership and innovative skills. In the following year, she was named as the woman to watch in the industry. In addition, her achievements earned her a spot in the Fast Company’s 2017 list of the Most Creative People in Business.